Rueben Haigh

Whatever the medium, Girard’s love for typography was the common thread that wove his work together. We are honored that the Girard family has entrusted us to celebrate and expand upon the legacy of this design icon with this collection of fonts. The Girard Slab family gracefully synthesizes illustrative sensibilities into a practical typographic framework. Slab’s three widths and four weights ensure versatility in a modern editorial setting while its gentle curves transcend the sterility of traditional typography to add an unprecedented warmth and personality. From boutique chocolate packaging to the titling sequence for an indie vegan superhero cartoon, Girard Script deftly adds a contemporary sophistication to text and display settings. Inspired by a workhorse lettering style that helped Alexander Girard implement thousands of design elements in his overhaul of the Braniff identity system, Girard Sky pulls its weight in any contemporary application. In Girard Sansusie, each character stands alone as an illustrative element while coming together with its counterparts as a whimsical yet functional typeface.

FEATURES:

• The ligatures feature substitutes specially-drawn letter combinations that combine two, three or even four characters to create smoother transitions and simulate lettering sensibilities.
• Girard Slab’s three widths and four weights ensure versatility in a modern editorial setting while its gentle curves transcend the sterility of traditional typography to add an unprecedented warmth and personality.
• Copious alternate characters and “smart” OpenType programming allow Sansusie to escape the rigid confines of typography to come alive as if flowing from Girard’s sketchpad. This animation shows a sampling of the swash characters available in the font.

GIRARD CREDITS:

• Typeface Design: Alexander Girard, Ben Kiel, Ken Barber, Laura Meseguer
• Typeface Production: Ben Kiel
• Typeface Direction: Christian Schwartz, Andy Cruz, Ken Barber

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Boldstrom is a heavy-handed, all caps, display font available in 5 versions. Emphasis was put into strong line weight, minimal contrast, and tight curves. This family is defined by very broad stems with comparatively thinner cross strokes. Spacing was condensed to ensure the characters fit snug against one another. This was done in part to minimize negative space while also creating tension. The result is a powerful looking sans serif designed to command attention and make a statement. Boldstrom will be best used in large format print, titling, books, movie posters, or company logos.