Rueben Haigh

Jali is a humanist sans serif typeface particularly suited for wayfinding. Jali comes in versions that support Arabic, Greek, and Latin.

The name ‘Jali’ means clear in the Arabic language. The design of Jali reflects the ethos of its name. The combination of low-contrast strokes, ample counters, dots, and distinguishable marks make Jali a versatile typeface. With its humanistic voice and clear letterforms, Jali aims at offering a warm and efficient reading experience. Similar to other wayfinding type families, Jali is also well suited for demanding typographic environments.

→ neue Rasant is an interpretation of a typeface used by the Singapore Land Transit Authority for its directional signage. The typeface design is based on a rigid grid with little to no room for optical compensations or any kind of harmonisation whatsoever. This approach can be seen as epitomic to an engineer’s way of designing which offers paradoxically unorthodox solutions in a seemingly orthodox system.

→ neue Rasant is a uniwidth design which means that the individual characters are occupying the same amount of space across all weights and styles. This way of designing a type family turns out handy if one wants to avoid unintentional line breaks or space consumption.

→ neue Rasant comes in five weights ranging from Thin to Bold. For the Italics the designer has the choice between 

a traditional slant to the right or an unconventional slant to the left. All weights and styles are equipped with arrows matching the individual weight’s stroke thickness.

→ For trial and variable fonts reach out to hi@neuefoundry.com

Studio Grotesk is a modern sans typeface with a futuristic touch. This multi-purpose typeface will grab reader's attention with its stylish and neat design. With over 500+ Glyphs, five styles and a wide range of weights its a timeless workhorse for many possible application from branding to editorial.

Its inspiration comes from the types without serifs, with features ranging from architecture to modernist design products. With generous shapes and counterforms, the type becomes showy wherever it is, masterfully fulfilling the purpose for which it was designed. Initially designed for a signaling project in the Brazilian city of Jaraguá do Sul, Santa Catarina, the STP Display was expanded to include the largest number of characters in the Cyrillic anda Latin alphabet. This helps to find solutions in cases where a large number of languages to communicate something is needed, such as to inform a specific place for a tourist or also a direction to follow for an employee in a company.

The STP Display is a modular feature, developed with rounded corners and a design based on geometric elements, ideal for use in large sizes.

Forms and counterforms, its main characteristics, bring prominence to any signaling project. The STP Display Cyrillic also has another version, the STP Stencil Cyrillic, and in addition to wayfinding projects, both can be used in architectural projects, advertising, packaging, posters, and others.

With a complete Latin alphabet, STP Display Cyrillic covers over 90% of the supported languages, covering the whole American continent, East and West Europe and most of the countries of Africa, Asia and Oceania.

Developed from the STP Display Cyrillic, the STP Stencil Cyrillic Typeface follows the same characteristic premise as its sister, in addition to composing the same number of Cyrillic and Latin characters. What distinguishes them it’s that the STP Stencil Cyrillic can be applied more easily anytime, anywhere, increasing the possibility of being used in a more craft and artistic way. Since it has characteristics of a stencil font, it brings a more urban and contemporary look, which makes ideal to use it in public spaces with large circulation of people. In addition, wayfinding, architectural, advertising, packaging, posters, among others projects, are a good request for STP Stencil Cyrillic show its vigor and all its beauty.

The STP Stencil Cyrillic is a modular feature source, perfect to use it in major event signaling projects or similar. It can also be useful in any demands that requires improvisation and quick solutions.

The STP Stencil has very expressive forms and counterforms, but still counts with the practicality of a stencil source and its infinite possibilities of use.